Playable Ad Maker · New
Playable ads, built by an AI game director.
Describe a game. The director designs it, makes the art and sound, builds it, plays it on a phone and polishes it. You tune it with sliders for free and export a file for every ad network: AppLovin, Unity, Google, Meta, TikTok and 9 more.
From 50 credits a game. Exports are free and unlimited on every paid plan.
Playable ad examples
Real games, made by the studio. Play any of them.
Each one started as a few sentences. Tap Play and it loads in the phone above, exactly as it runs inside an ad.
Runner · 3D · Swipe
Sky Courier
Race the battery. Deliver the parcel.
Runner · 3D · Drag
Jelly Charge
Grow your jelly crowd, dodge the saws, storm the castle.
Puzzle · 2D · Tap
Potion Shelf
Tap, pour and sort the glowing colours on a cosy wooden shelf.
Runner · 3D Fast · Swipe
Lane Rush
Race three rivals to the flag.
An AI game generator for every genre
16 genres, one sentence each to start.
Pick a genre, or leave it on Any and the director chooses. Here is a starter brief for each one, ready to use as it is.
Shooter
Hold the wall
Aim, fire, survive the wave.
“a castle wall at dusk. drag to aim a crossbow, release to fire. waves of goofy goblins climb ladders, each wave a little faster. upgrades drop as glowing gems.”
Runner
Crowd runner
Keep moving, dodge, collect.
“a runner where you swipe left and right through gates that add or multiply your crowd of little blue people, then smash into a red crowd at the end. the bigger crowd wins.”
Adventure
The lost lantern
Explore, find, overcome.
“a tiny fox with a lantern explores a dark forest. tap where to walk, light reveals paths and hidden fireflies. find the way home before the lantern runs out.”
Action
Slice the fruit
Fast hits, big moments.
“fruit flies up from the bottom of the screen, swipe to slice it with a juicy trail. never slice the bombs. combos make the screen shake and the numbers pop.”
Strategy
Tower garden
Place, plan, defend, grow.
“a tower defense where you plant flowers that shoot seeds at marching bugs along a winding garden path. tap an empty patch to plant, three kinds of flower.”
Maze
Tilt the temple
Find the way through.
“tilt or drag to roll a gold marble through a stone temple maze. collect three gems, avoid the holes, reach the glowing exit.”
Puzzle
Pull the pin
One clever idea, solved by hand.
“pull pins in the right order so the gold coins fall into the chest and the lava falls into the water. three short levels, each one trickier.”
Simulation
Car wash
Run something and watch it work.
“a satisfying car wash: drag the foam brush over a muddy car, then the hose, then the polish. the car sparkles at the end and drives away.”
Arcade
Stack it high
One button, endless score chasing.
“blocks slide in from the side, tap to drop each one on the tower. whatever overhangs is sliced off. how high can you go?”
Casual
Sort the colours
Satisfying, gentle, instantly clear.
“tap tubes to pour coloured sand from one to another until every tube holds one colour. calm, tactile, pleasing sounds.”
Idle
Lemonade empire
Tap, upgrade, watch numbers climb.
“tap to squeeze lemons, sell lemonade, buy a second stand, hire a helper. coins fly to the counter. show the empire grow in thirty seconds.”
Merge
Merge the bakery
Combine two into something better.
“drag two matching pastries together to bake a better one: dough to croissant to cake to wedding cake. a customer is waiting for the wedding cake.”
Sports
Penalty kick
One perfect shot, kick or swing.
“swipe to curl a penalty kick past a goalkeeper who dives. three shots, the crowd roars on a goal, slow motion on the winner.”
Racing
Drift king
Steer, drift, cross the line first.
“hold to drift a little car around tight corners on a neon track, release to straighten. drifting fills the boost bar. beat the rival to the line.”
Word
Word chain
Letters, words, the aha moment.
“drag across letter tiles in a circle to spell words that fill a crossword grid. four words, the last one is the aha.”
Trivia
Ninety second quiz
Quick questions, quick wins.
“five quick picture questions about animals, tap one of three answers. right answers fill a rainbow streak, a wrong one shakes the screen.”
How it works
From a sentence to a playable ad in three steps.
- 1
Describe the game
Write a sentence or a page. Add a gameplay recording, your art, your sounds, or an existing playable to start from.
Pick a genre, 2D or 3D, portrait or landscape. Or let the director choose.
- 2
The director builds it
It writes a plan, commissions the art and sound, builds the game, plays it on a phone and fixes what feels wrong. You watch every step and can leave a note at any moment.
Manual mode stops for your approval after the plan and after the first playable.
- 3
Tune, then export
Move sliders to change speed, difficulty, colours and the end card, live and free. Save variants, then export a file for each of 14 ad networks.
Every export is checked before you download it.
Tune, variants, export
Change the game without paying for a new one.
The director exposes every number that matters as a slider. Move one and the game changes while you play it. Nothing is charged.
Tune. Speed, difficulty, enemies, the camera, colours and the end card copy. Live, free, as often as you like.
Variants. Save any setup as a named variant for A/B tests: Original, Hard mode, Pink sky. Each one exports on its own.
Swap. Drop in your hero character, your logo and your store links. The end card picks them up.
Notes. Want a new level or a different mechanic? Leave a note and the director rebuilds it, at 35% of the price.
Tune · Sky Courier
FreeExport
One game, 14 ad networks, every file checked.
Each export follows that network's rules: file or ZIP, size limit, the install call, the start and end signals. Below, the size each of Sky Courier's packages came to.
AppLovin
Single HTML
661 KB
up to 5 MBUnity Ads
Single HTML
661 KB
up to 5 MBGoogle Ads
ZIP
203 KB
up to 5 MBMeta
Single HTML
660 KB
up to 2 MBMoloco
Single HTML
660 KB
up to 5 MBTikTok (Pangle)
ZIP
203 KB
up to 5 MBMintegral
ZIP
203 KB
up to 5 MBLiftoff Accelerate
Single HTML
661 KB
up to 5 MBVungle (Liftoff Monetize)
ZIP
203 KB
up to 5 MBSnapchat
ZIP
203 KB
up to 5 MBChartboost
Single HTML
661 KB
up to 3 MBDigital Turbine
Single HTML
661 KB
up to 5 MBironSource Exchange
Ad tag
661 KB
up to 4 MBMRAID (generic)
Single HTML
661 KB
up to 5 MBPlay link, embed, source
A public page, a snippet for your site and the game’s source as a ZIP.
Under the network's size limit
No requests to the internet
Install button wired to the network
Start and end signals present
What you get
Faceless Playable Ad Maker next to Higgsfield Playable.
Both turn a sentence into a game. Here is where they differ, from each product's public pages in October 2026.
| What | Playable Ad Maker | Higgsfield Playable |
|---|---|---|
| Ad network export | Ad network exportEvery paid plan, every network, unlimited and free | Enterprise plan only, through sales |
| Changing the game | Changing the gameSliders for every number that matters, live and free | A new prompt, and each one is a new generation |
| Networks | Networks14 ad networks, plus a public play link, an embed and the source ZIP | Nine networks |
| Gameplay video | Gameplay videoA bot plays the game and records 9:16 and 16:9 video that opens in the editor | Mentioned in the FAQ |
| Checks | ChecksSize, no network calls, CTA wired, lifecycle calls and orientation, per network | No published validator |
| A/B creatives | A/B creativesAny number of named variants per game, each exportable | One game per generation |
| Starting from a gallery game | Starting from a gallery gameRemix forks the finished game for free, ready to tune and export | Recreate re-prompts from scratch |
More side by side comparisons on the compare page.
Pricing
Pay for the game. Everything after is free.
Credits come with every plan, from $29 a month. A free account gets the public play link; a paid plan exports to every network.
See plans2D game
60
credits, Standard
3D game
80
credits, Standard
3D Fast
50
credits, Standard
Quality: Standard 1x, Pro 1.25x, Max 1.5x. A note on a finished game: 35% of its price. Free: tuning, variants, swaps, remix, every export, publishing.
Playable ads, answered
What is a playable ad?
A playable ad is a short interactive game, usually 15 to 30 seconds, that runs inside an ad slot. The viewer plays a taste of the game, then an end card sends them to the App Store or Google Play. It is the format mobile games use to find players who actually enjoy the game, which is why it often installs better than video.Do I need to know how to code or use a game engine?
No. You describe the game in plain words. The director writes the code, makes the art and sound, plays the game to test it and fixes it. You change it afterwards with sliders and notes, never code.Which ad networks can I export to?
AppLovin, Unity Ads, Google Ads, Meta, Moloco, TikTok (Pangle), Mintegral, Liftoff Accelerate, Vungle (Liftoff Monetize), Snapchat, Chartboost, Digital Turbine, ironSource Exchange, MRAID (generic). Each export follows that network's own rules: file or ZIP, size limit, how the store button works and which ad calls it needs. You also get a public play link, an embed code and a ZIP of the source.Will my playable pass the network's review?
Every export is checked before you download it, against the same rules each network publishes: the size limit, no requests to the internet, the install button wired to the network's own call, the start and end signals, and both orientations where the network serves them. A failed check tells you exactly what to change.Can I use my own art, sounds or an existing game?
Yes. Upload up to 40 images, 20 sounds, one gameplay recording of your real game (3 to 60 seconds) and up to three existing playables. The director studies the recording for the feel and the look, and can use only your art if you ask.How long does a game take?
Usually 35 to 65 minutes, depending on the quality setting and whether the game is 3D. You can play the first draft before it is finished.How much does it cost?
A 2D game is 60 credits, a 3D game 80 and 3D Fast 50, at Standard quality (Standard 1x, Pro 1.25x, Max 1.5x). Changing a finished game with a note costs 35% of its price. Tuning, variants, swaps, remixing, exports and publishing are free. Plans start at $29 a month.Can I make a game that is not an ad?
Yes. Every game gets a public play link and an embed code, so you can share it, put it on your site or use it as a teaser. The ad exports are there when you need them.Do I get a video version for normal video ads?
Yes. The director writes a bot that plays the game well, and the studio records portrait and landscape gameplay video. It opens in the Faceless editor, ready for captions and music, or to post as a short.
Your first playable is one sentence away.
Describe it, watch the director build it, play it, tune it, export it. Remix a gallery game if you would rather start from one.
- 14 ad networks
- Free tuning and exports
- No code