The Faceless Shorts Benchmark 2026
What 3,424 faceless creators made in the last 12 months, and how 4,604 of their TikTok posts performed one week after going live.
Last updated · By Faceless · Data from the Faceless.so platform
Key findings
- Stick & Meme Explainer posts (127 posts from 23 teams) got 2.4x the median TikTok views of Narrated AI Story, the most-posted format, seven days after posting.
- Posts published in the evening (channel local time) had the highest median views, 35% above the next best time of day.
- Video length barely changed views: the best length band beat the worst by only 24%.
- Faceless creators started 54,318 video projects in 12 months, and monthly volume grew from 275 in October 2025 to 11,391 in August 2026.
Performance sample: 4,604 TikTok posts from 442 teams, published between August 29, 2026 and September 18, 2026. Usage sample: 54,318 video projects from 3,424 teams, September 25, 2025 to September 24, 2026. How we measured this.
How do you read the views index?
Every view figure on this page is an index: the median TikTok views of a group seven days after posting, divided by the median of all 4,604 posts and multiplied by 100. A format with an index of 200 got twice the views of a typical post. 99.4% of these posts came from teams in their first 90 days on Faceless, so compare groups with each other rather than with your own channel.
Which faceless video formats get the most TikTok views?
Stick & Meme Explainer led with a views index of 212, while Narrated AI Story, which makes up 2,451 of the posts, sat at 88. Only formats posted by at least 20 teams are shown.
| Format | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Stick & Meme Explainer | 212 | 127 | 23 | |
| Story Slides | 164 | 283 | 46 | |
| Narrated AI Story | 88 | 2,451 | 305 | |
| Reddit Stories | 65 | 513 | 46 | |
| Organ Superfoods | 63 | 96 | 25 |
A check on the ranking: using the median of each team's own median, Stick & Meme Explainer still gets 2.1x the views of Narrated AI Story, so the gap is not the work of one prolific team.
Does video length change how many views a faceless short gets?
Not by much. The views index by video length ranged from 88 (45 to 59 s) to 110 (under 30 s). Length is measured on the finished video.
| Length | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Under 30 s | 110 | 845 | 147 | |
| 30 to 44 s | 99 | 548 | 155 | |
| 45 to 59 s | 88 | 1,047 | 209 | |
| 60 to 89 s | 91 | 1,119 | 200 | |
| 90 s or longer | 104 | 256 | 71 |
Which story niches get the most views?
For narrated AI story channels, Random AI Story had the highest views index (96) and Scary Stories the lowest (64). Only 4 niches had at least 20 teams posting to TikTok in the window, so the rest are not shown.
| Niche | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Random AI Story | 96 | 963 | 131 | |
| Interesting History | 90 | 133 | 26 | |
| True Crime | 79 | 238 | 45 | |
| Scary Stories | 64 | 507 | 65 |
What is the best time to post faceless shorts?
Posting time is converted to each channel's own timezone. Evening posts had the highest views index at 134. Day of the week mattered less: the index ranged from 91 (Saturday) to 113 (Wednesday).
| Time of day | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Morning (6:00 to 11:59) | 84 | 1,248 | 188 | |
| Afternoon (12:00 to 16:59) | 87 | 1,576 | 224 | |
| Evening (17:00 to 23:59) | 134 | 1,471 | 234 | |
| Night (0:00 to 5:59) | 99 | 208 | 48 |
| Weekday | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Sunday | 94 | 659 | 260 | |
| Monday | 98 | 624 | 259 | |
| Tuesday | 95 | 662 | 260 | |
| Wednesday | 113 | 699 | 284 | |
| Thursday | 102 | 641 | 250 | |
| Friday | 93 | 657 | 279 | |
| Saturday | 91 | 561 | 244 |
Do on-screen hook titles help faceless shorts?
Not measurably on median views. Series with a hook title overlay had a views index of 98, against 99 without one.
| Hook title | Bar | Views index | Posts | Teams |
|---|---|---|---|---|
| Hook title on | 98 | 1,337 | 188 | |
| Hook title off | 99 | 3,166 | 308 |
What are faceless creators making?
In the 12 months to September 24, 2026, 3,424 teams started 54,318 video projects and set up 6,720 automated series. 1,297 teams published 74,984 posts to social platforms, the largest share (35.3%) to TikTok. English was the language of 92.8% of series.
| Month | Bar | Projects | Teams |
|---|---|---|---|
| October 2025 | 275 | 22 | |
| November 2025 | 490 | 25 | |
| December 2025 | 1,037 | 79 | |
| January 2026 | 2,682 | 264 | |
| February 2026 | 2,924 | 329 | |
| March 2026 | 3,283 | 450 | |
| April 2026 | 3,348 | 420 | |
| May 2026 | 3,381 | 330 | |
| June 2026 | 4,980 | 451 | |
| July 2026 | 5,008 | 440 | |
| August 2026 | 11,391 | 806 | |
| September 2026 (partial) | 15,472 | 965 |
| Format | Bar | Share | Teams |
|---|---|---|---|
| Narrated AI Story | 59.4% | 1,542 | |
| Reddit Stories | 8.5% | 341 | |
| Fake Texts | 6.4% | 957 | |
| ChatGPT Video | 5% | 1,050 | |
| Story Slides | 3.2% | 244 | |
| Slideshows | 1.9% | 112 | |
| Stick & Meme Explainer | 1.4% | 92 | |
| Veo 3.1 | 1.2% | 81 | |
| AI Music Video | 1.1% | 95 | |
| Seedance 2.0 | 1% | 59 | |
| Organ Superfoods | 0.8% | 82 | |
| Character Vlog | 0.7% | 74 |
| Niche | Bar | Share | Teams |
|---|---|---|---|
| Random AI Story (the default) | 36.6% | 618 | |
| Scary Stories | 13.8% | 329 | |
| Interesting History | 7.5% | 182 | |
| True Crime | 6.6% | 174 | |
| Motivational | 4.9% | 142 | |
| Mystery & Thriller | 3.6% | 106 | |
| Wealth & Success | 3.1% | 90 | |
| Fun Facts | 2.7% | 77 | |
| Science & Tech | 2.2% | 59 | |
| Conspiracy Theories | 1.9% | 61 | |
| Unsolved Mysteries | 1.7% | 54 | |
| Bedtime Stories | 1.4% | 45 |
| Art style | Bar | Share | Teams |
|---|---|---|---|
| Auto | 38.4% | 815 | |
| Photorealism | 23.8% | 590 | |
| Realistic | 11.6% | 410 | |
| Cartoon | 3.6% | 149 | |
| Intense Anime | 3% | 107 | |
| Film Noir | 3% | 119 | |
| Dark Cartoon | 2.6% | 110 | |
| Dark Fantasy | 2% | 93 | |
| 90s Anime | 1.8% | 76 | |
| Graphic Novel | 1.4% | 66 |
| Target length | Bar | Share | Teams |
|---|---|---|---|
| 30 seconds | 44.2% | 999 | |
| 60 seconds | 34.9% | 1,028 | |
| 90 seconds | 20.5% | 525 |
| Posting time | Bar | Share | Teams |
|---|---|---|---|
| Afternoon (12:00 to 16:59) | 43.6% | 999 | |
| Evening (17:00 to 23:59) | 30.4% | 823 | |
| Morning (6:00 to 11:59) | 23.2% | 657 | |
| Night (0:00 to 5:59) | 2.8% | 90 |
| Caption style | Bar | Share | Teams |
|---|---|---|---|
| MrBeast1 | 27.6% | 635 | |
| Iman | 23.6% | 591 | |
| David | 5.1% | 205 | |
| MrBeast2 | 4.6% | 134 | |
| Hormozi1 | 4.1% | 168 | |
| Slick1 | 3.5% | 141 | |
| Midnight | 3.2% | 139 | |
| Hormozi2 | 3.1% | 133 |
| Language | Bar | Share | Teams |
|---|---|---|---|
| English | 92.8% | 1,609 | |
| Spanish | 2.1% | 40 | |
| French | 1.1% | 46 | |
| German | 0.8% | 21 | |
| Hindi | 0.6% | 23 |
| Platform | Bar | Share | Teams |
|---|---|---|---|
| TikTok | 38.5% | 1,433 | |
| YouTube | 31.1% | 1,118 | |
| 18.1% | 762 | ||
| 7.3% | 350 | ||
| X | 2.4% | 123 | |
| Threads | 1.9% | 95 | |
| 0.7% | 50 |
| Platform | Bar | Share | Teams |
|---|---|---|---|
| TikTok | 35.3% | 1,014 | |
| YouTube | 35% | 923 | |
| 21.7% | 569 | ||
| 4.9% | 178 | ||
| Threads | 1.5% | 49 | |
| X | 1.2% | 51 | |
| 0.4% | 22 |
How was this benchmark measured?
- Source: the Faceless.so production database, read with read-only queries by the open script src/scripts/research/faceless-benchmark.mjs.
- Usage figures cover every project, series and published post created in the 12-month window, across all formats.
- Performance figures use TikTok view counts returned by the TikTok API and stored as daily snapshots. Each post is read once, at 7 days after it was published (the first measured snapshot between day 7 and day 9), so posts of different ages compare fairly.
- We report medians, not averages, because a few viral posts would drag an average far above what a typical post gets.
- Posting time and weekday are converted to the timezone set on the series that published the post.
- Privacy: only aggregates are published. Any group backed by fewer than 20 distinct teams is removed. No team, channel, video or user can be identified.
- Teams with a Faceless staff or app-review account (6 teams) are excluded.
- Usage window
- September 25, 2025 to September 24, 2026
- Performance window (posting dates)
- August 29, 2026 to September 18, 2026
- TikTok posts measured
- 4,604 from 442 teams
- Video projects counted
- 54,318 from 3,424 teams
- Minimum teams per reported group
- 20
- Internal teams excluded
- 6
Limitations
- This is observational data, not a controlled experiment. Creators choose their own formats, niches and posting times, so a difference between two groups can come from who picks them, not from the choice itself.
- The TikTok performance window is short: posts published between 2026-08-29 and 2026-09-18. Measured daily snapshots only began in September 2026.
- YouTube statistics are left out on purpose: YouTube's API Services policies restrict publishing metrics derived from them. Instagram and Facebook returned view counts for only a small share of posts, too few to treat as representative, so they are left out too.
- 99.4% of the measured posts came from teams whose first Faceless project was less than 90 days old at posting time, so the numbers describe creators in their first months of automated posting, not TikTok as a whole.
- Usage shares include the setup wizard's preselected defaults (for example the Random AI Story niche and the Auto art style), so they measure what creators ship, not only what they actively picked.
How should you use these findings?
- Test the format first. Format produced the widest spread of any breakdown in this data. Try Stick & Meme Explainer next to your current format for two weeks and compare day-7 views.
- Schedule for the evening. Set your series posting time in your audience's timezone and give each slot at least a week before judging it. Series on Faceless post on their own, so moving the slot costs nothing.
- Judge a post at day 7, against your own channel's median. Compare like with like rather than with a viral post you saw on the For You page.
- Pick a niche you can post in every day. Use the faceless niche finder and see the TikTok video maker for a posting plan, or start a faceless YouTube channel with the same videos.
- Automate the posting. Start a faceless video series and Faceless writes, voices, edits and publishes to TikTok, YouTube and Instagram on your schedule. See pricing.
Frequently asked questions
What is the best faceless video format for TikTok?
Among formats with enough channels to report, Stick & Meme Explainer had the highest median views at day 7, 2.4x the most-posted format. Creators choose their own formats, so treat this as a strong hint worth testing on your own channel, not a guarantee.
What is the best time to post faceless shorts?
Posts published in the evening of the channel's own timezone had the highest median views. By weekday, Wednesday was best and Saturday weakest, 24% apart.
Should faceless shorts be 30 or 60 seconds?
Length made little difference to views in this sample: every length band landed within 24% of the others on median views. 30 seconds was the most common target (44.2% of series).
Why are there no YouTube Shorts numbers?
YouTube's API Services policies restrict publishing metrics derived from YouTube API data, so YouTube statistics are left out of every performance figure. The usage section still counts how many videos were posted to YouTube.
Can I cite this benchmark?
Yes. Cite it as "The Faceless Shorts Benchmark 2026, Faceless.so" and link to https://faceless.so/research/faceless-shorts-benchmark. The numbers are refreshed by re-running the same script, and the date at the top of the page shows when they were last computed.
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