# Media Kit Generator > Build a one-page influencer media kit and download it as a PNG. Instagram, TikTok and YouTube stats, audience split and past brand deals. Free, no login, nothing uploaded. Canonical: https://faceless.so/tools/media-kit-generator Free Tool Fill in your stats and get a one-page media kit you can attach to a brand pitch. Everything is drawn in your browser, so your real numbers never leave the tab. ## Who you are 78 characters left. Three lines is the cap on the kit. ## Platform stats Turn on the platforms you want to pitch with. Empty ones are left off the kit entirely. ## Audience The male share is filled in for you. ## Past collaborations Up to three brands. Pick the three a new brand would recognise, not the three most recent. Alex Rivera @alexmakesthings Short-form gear reviews for people who actually carry the gear. Weekly, unsponsored unless it says so. Outdoor & gearDenver, CO PLATFORMS INSTAGRAM 84.2K followers Avg. views39K Engagement4.8% TIKTOK 212K followers Avg. views118K Engagement6.1% AUDIENCE TOP LOCATION United States · 62% CORE AGE 25-34 GENDER SPLIT 44% F · 56% M SELECTED COLLABORATIONS PatagoniaGarminREI ENQUIRIES [\[email protected\]](https://faceless.so/cdn-cgi/l/email-protection) faceless.so/tools/media-kit-generator Exported at 2x in your browser. Your stats are never uploaded. ## What a brand actually reads on a media kit Roughly ten seconds of it. The person opening your kit is a junior on a campaign shortlist with forty other PDFs in the same folder, and they are scanning for three things: what you make, how many people reliably see it, and whether anyone credible has paid you before. Everything else is furniture. Long-form biographies, mood boards and a page of past screenshots do not survive that scan, which is why this generator gives you one page and no option for a second. The most common self-inflicted wound is leading with follower count and omitting average views. A creator with 200,000 followers and 9,000 average views is a worse buy than one with 30,000 followers and 25,000 average views, and experienced brand teams work that ratio out in seconds by checking your grid. Publishing views yourself signals that you already know the number and are not hoping nobody checks, which is worth more than the number itself. The second is treating audience data as decoration. Geography is often the deciding variable: a supplement brand that only ships to the US will pass on a 400,000-follower account that is 70% outside it, no matter how strong the engagement. Put the top country and its share on the page even when the split is unflattering, because the alternative is being asked for it on the call and looking as though you were hiding it. ## Frequently asked questions Building a media kit brands take seriously ### What should an influencer media kit include? A one-line statement of what you make and who watches it, follower and average view counts for each platform you are pitching, an engagement rate, an audience breakdown by country, age and gender, two or three recognisable past collaborations, and a contact address. Anything beyond that belongs in the deck you send after they reply. ### Why does average views matter more than follower count? Because a brand is buying impressions, not a number in a bio. Follower counts inflate through giveaways, follow-for-follow and old viral spikes, while average views over the last ten posts is the closest thing a creator has to an audited figure. Media kits that show views alongside followers get taken seriously; ones that hide views invite the assumption that the ratio is bad. ### How do I work out my engagement rate? Total interactions on a post divided by the reach or follower count it was measured against, times 100. Use the same basis on every platform in the kit and say which basis you used, because engagement on reach reads roughly twice as high as engagement on followers and brands do notice. Anything between 2% and 6% is normal for accounts in the tens of thousands. ### Is my data uploaded anywhere? No. The kit is assembled and drawn entirely inside your browser tab, and the PNG is produced by the same code with no network call at any point. Close the tab and nothing remains, which matters when the file you are building contains your real rates and reach. ### What resolution is the download, and where can I use it? The PNG exports at twice the preview size, so it stays sharp attached to an email, dropped into a Notion page, embedded in a deck or printed at A5. There is no watermark and no attribution requirement beyond the small footer line, which you are free to crop. ### Should I put my rates on the media kit? Usually not on the first send. A fixed number on a public document caps you at that number forever and stops a brand with a bigger budget from opening higher, and it also invites comparison shopping against creators who have priced badly. Send the kit first, ask what the campaign budget is, then quote. ## More free tools [Engagement rate calculator Work out the figure before you put it on the kit.](https://faceless.so/tools/engagement-rate-calculator) [Influencer rate calculator What to quote once a brand asks for a number.](https://faceless.so/tools/influencer-rate-calculator) [TikTok money calculator What the platform pays, next to what a brand pays.](https://faceless.so/tools/tiktok-money-calculator) [YouTube money calculator Estimate ad revenue from views, by niche and region.](https://faceless.so/tools/youtube-money-calculator) The full product ## A Media Kit is just the start. Automate your whole faceless channel The numbers on it come from publishing consistently. Faceless generates, voices, edits and posts faceless videos on a schedule, so the reach you are pitching keeps growing while you are pitching it. Faceless.so is an [AI faceless video generator](https://faceless.so/) that writes, voices and posts a new video in your niche every day. - Videos generated on autopilot - Any niche, any format - Posted to TikTok, Reels and Shorts Time-to-first-render 47s Starting price $29/mo AI voices 180+ Caption styles 19 Auto-publishes to ![YouTube](https://www.google.com/s2/favicons?domain=youtube.com&sz=64) YouTube ![TikTok](https://www.google.com/s2/favicons?domain=tiktok.com&sz=64) TikTok ![Instagram](https://www.google.com/s2/favicons?domain=instagram.com&sz=64) Instagram ![X](https://www.google.com/s2/favicons?domain=x.com&sz=64) X ![Facebook](https://www.google.com/s2/favicons?domain=facebook.com&sz=64) Facebook ![LinkedIn](https://www.google.com/s2/favicons?domain=linkedin.com&sz=64) LinkedIn ![Threads](https://www.google.com/s2/favicons?domain=threads.net&sz=64) Threads [Grow the numbers on it](https://faceless.so/faceless/video) A media kit is only as good as the month behind it. ## Ready to Create Your Own Videos? 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