# Influencer Rate Calculator > Work out what to quote a brand. CPM-based sponsorship rates for Instagram, TikTok and YouTube, with usage rights and exclusivity priced separately. Canonical: https://faceless.so/tools/influencer-rate-calculator Free Tool Work out what to quote a brand, priced on the views you actually deliver, with usage rights, exclusivity and whitelisting itemised so you can see what each one is worth. ## What you deliver Reels reach beyond your followers, so delivery and follower count come apart fast. Median of your last 10 posts in this format, not your best one. This is the number the whole price is built from. Only used if you leave average views empty. Follower count is the weakest signal here — a brand pays for delivery. ## What they are asking for These three clauses are where most creators give away money for free. Each one is a separate thing the brand is buying. Usage rights If the brand wants to run your content as an ad, that is a media buy, not a favour. Lives on your channels only. Category exclusivity You are being paid to turn down their competitors. Anything longer than 90 days should be a retainer, not an uplift. Whitelisting / boosting Spark Ads or Partnership Ads run through your handle, so your audience sees you as an advertiser. Standard uplift is 40%. ## Your rate Built on 120,000 delivered views at an effective $29 CPM Quote this $3,500 Open at $4,675, walk away below $2,325 ### How that was built Delivered views at platform CPM 120,000 views × $15-30 CPM $1,800 – $3,600 Category×1 Beauty & skincare $1,800 – $3,600 Engagement×1.3 3.2% against a 1.9% norm for this format $2,336 – $4,672 Range$2,325 – $4,675 ### What to say My rate for one Reel is $3,500. My last posts in this format have averaged around 120,000 views, so that works out at roughly $29 per thousand views delivered. That covers the post on my channels only. Usage rights, exclusivity and whitelisting are quoted separately if you need them. These are pooled market observations from published rate cards and agency media plans, not a guarantee. Real offers land either side of this range depending on the brand's budget, how badly they want you, and who blinks first. ## Why pricing per follower loses you money The $100 per 10,000 followers rule is a survivor of the chronological feed, when reach was roughly follower count and the proxy held. It does not hold now. Reels, TikToks and Shorts distribute to strangers, so two accounts with the same 30,000 followers can deliver 8,000 views and 400,000 views. Quoting both the same fee means one of them is subsidising the other, and it is never the account with the inflated follower graph. Brands stopped pricing on followers before creators did. The media planner running the budget already thinks in CPM, because that is the only unit that lets them compare you to a paid social buy, a podcast read and another creator. When you quote a flat fee with no view number attached, you are asking them to do the CPM sum themselves — and they will do it against your worst month, not your median. Lead with delivery and you control which number the maths starts from. The bigger leak is rights. Most creators quote one fee and then say yes to whitelisting, six months of paid usage and category exclusivity without changing it, which can mean handing over three or four times the value they charged for. These are not goodwill gestures; they are line items with market prices, and a brand that budgeted for them is quietly relieved when you forget to ask. Itemise them, and negotiate by removing rights rather than cutting your fee — your rate card has to survive the next ten deals, not just this one. ## Frequently asked questions Pricing brand deals without guessing ### How much should I charge for a sponsored post? Price the views you deliver, not the followers you have. A workable rule is $15-30 per thousand views for an Instagram Reel, $10-20 for TikTok, $20-35 for a YouTube integration and $50-90 for a dedicated YouTube video. Multiply your median views by that CPM, adjust for your category, then charge separately for any rights the brand wants on top. ### Is the $100 per 10,000 followers rule still accurate? It was a rough proxy in the feed era and it is badly broken now. Reels, TikToks and Shorts all distribute well beyond your follower base, so two accounts with 30,000 followers can deliver 8,000 and 400,000 views respectively. Quoting both the same $300 means one of them is being robbed. Use followers only when you genuinely cannot get a view figure. ### What are usage rights worth on top of the fee? Between 20% and 100% of the base fee depending on duration and whether the brand is running paid spend. Three months of organic reposting is a light ask at roughly +25%. Six months of paid usage is closer to +60%, and perpetual all-media rights should roughly double the fee because you can never resell that content or that slot again. ### Should I charge extra for exclusivity? Yes, because you are being paid to decline revenue. Thirty days of category exclusivity is worth around +15% and ninety days around +40%. If a brand asks for six or twelve months in your category, stop quoting it as an uplift on one post and quote a retainer instead, since they are effectively buying your calendar. ### What is whitelisting and why does it cost more? Whitelisting, also called boosting, Spark Ads or Partnership Ads, lets the brand run paid media through your handle so the ad carries your name and face. It is different from usage rights because your own audience sees you as an advertiser, and the brand gets your social proof attached to their spend. A 30-50% uplift is standard, with 40% the usual settling point. ### The brand says my rate is too high. What now? Do not cut the fee first. Cut the deliverable or the rights: drop from perpetual to six months, from three platforms to one, from a dedicated video to an integration. Holding your CPM while shrinking scope keeps your rate card intact for the next brand, which matters far more than one deal. ## More free tools [Engagement rate calculator Get the engagement figure this calculator asks for, worked out properly.](https://faceless.so/tools/engagement-rate-calculator) [Media kit generator Wrap the rate you just built into a media kit a brand will actually read.](https://faceless.so/tools/media-kit-generator) [TikTok money calculator What the platform itself pays you, separate from brand deals.](https://faceless.so/tools/tiktok-money-calculator) [YouTube money calculator Ad revenue estimates by niche and audience region.](https://faceless.so/tools/youtube-money-calculator) The full product ## Charging Properly is just the start. 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